Finally! After two years of seeing EXO carrying the famous MCM backpacks, the boys landed an exclusive endorsement deal with the luxury global brand MCM! It was also announced that the group was to release a line in collaboration with the Munich-based label in the second half of 2014. On 26 June, part of the EXO members attended the grand opening of the brand’s latest cultural space and flagship store in Myeongdong, Seoul. The boys made their much awaited arrival on the red carpet decked in MCM gears from head to toe!
Congratulations EXO on this exclusive collaboration! Check out pictures and video below:
EXO’s Arrival on the Red Carpet
EXO at MCM CuteMOnstersPArty SEOUL
Source: eNews, MCM | Image Source: MCM Korea, MCM | Video Source: SSTV, MCMKR, SMTOWN GLOBAL
Written by: theEXOStyle