S.M. Entertainment’s EXO Winner at the iF Design Award 2014

S.M. Entertainment received honours for its products from the iF Design Award, which is conferred by the German-based International Forum Design, held in February 2014.


The agency won four awards across two disciplines: Communication Design Award for EXO’s ‘Brand Identity’ and Packaging Design Awards for Girls’ Generation’s albums ‘The Boys’ and ‘I Got A Boy’; and EXO’s album ‘XOXO (Kiss&Hug)’.

It is the first time that a Korean entertainment agency has won such awards, gaining international recognition for its excellent product offerings. Congratulations on your success!

You can read the EXO Style‘s view on EXO’s logo concept here.

Source/Image Source: SM | Written by: the EXO Style


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