It was announced that EXO alongside labelmate Girls’ Generation’s Taeyeon have signed a 2-year deal to endorse ‘Nature Republic’, one of South Korea’s most well known cosmetics brand. With EXO’s rise in popularity in Asia and the continuous global spread of the Hallyu movement, the brand hope to expand its brand awareness overseas. Present in 12 countries already, the brand expect to reach a larger audience through this agreement. The pure and innocent image of EXO and Taeyeon make them ideal faces fit with the nature concept of ‘Nature Republic’.
Source: StarNews | Written by: the EXO Style