On 10th August, EXO’s collab shop ‘BWCW’ was opened to the public. Let’s take a tour in pictures!
The Collab Shop will continue throughout the Winter Season~
The Store Display: School Concept
The Products: Collab with ‘Peace, Love and Understanding’, ‘Liful Minimal Garments’, ‘Nude Bones’, ‘_Rism’ and more. The products consists of t-shirts, sweaters, jackets, headwear, bracelets, candles and more.
The Boys in Polaroids:
The Boys in Motion:
‘BWCW’ products are only available at OUT LAB (at time of posting).
Image Source: Facebook (OUT LAB), Twitter (DANZITAO, eritan_1, EXO_GLEE, g8120, Geehyeqq, OAOKAI), Weibo (猫小贱cats419, iXiuMin, Wooki-yes) | Video Source: 猫小贱cats419 via Lay-Han | Complied by: the EXO Style
theexostyle.wordpress.com 
Which exact date does the store close in October?
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BWCW Pop Up Store at OUTLAB is from Aug. 10 – Sep. 30 2013
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so does that mean on october, this store will no longer available to us?
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Yes. Pop Up Store = Temporary Store
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Wait..i’m going there in October..but it won’t be there anymore?!!!…so frustrating… =(
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hopefully more people will come to this store.Good luck on the store opening.I wish you all success.:) But I’m from Malaysia,too far from me.
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You can’t order online?!?! :'(
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Kpoptown is selling some BWCW items. Be quick! Click HERE
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What its address?
Please tell me
:(
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OUTLAB: 516-12, Sinsa-dong, Gangnam-gu, Seoul
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how we wanna orderit?? i wanna buy online :((((
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is tht have some online order please,,,the shop is too far…have an online??? i want all of that :((((
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The online link is posted in the comments above.
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OMG!!!!How I wish I could go, my friend going to Korea and she say she gonna buy sth from there, so I told her help me buy Exo’s item. When I realised there is this shop, I’m so happy but unfortunately, she going in DECEMBER*Pull hair*I’m so angry abd super duper sad!!!!!!!!!!!!!!!!!!Why just a pop up store, y cannot just leave there forever!!!!!T_T
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heard they are extending the pop up store to October. Is it true? Cos im going in Oct and I really wan to go!!!
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Yes, until the 6th of October 2013 though.
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Which exact date does the store close in October? What date? Im going to korea this october arghh i hate
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According to sources, BWCW is open until the 6th of October 2013.
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im really sad because i have no lucky to go there because i will go to korea this november and of coz the pop up store already close at gangnam..please let me know if this store already open in other area…willing to go there even the place is change..hehehe
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Hello. Rejoice because it’s your luck! ^^/ BWCW at OUTLAB will remain open during this winter season, November inclusive. Hope you can find it and ENJOY!
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my friend is going to Korea in January, will is be still open by then?
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SM announced through its FB that BWCW will remain open throughout the Winter season, so I guess that includes January (I might be wrong but it’s worth dropping by). Another option is to email them to confirm.
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will it still be opened early March?
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I don’t know to be honest. ._. The best way to find out is to contact the store itself, which I did but they never replied… -_-
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I am still uncertain about the concept of this ‘brand’. Is it just a temporary set of clothes made to sell for promotional usage only? Will it ever become a real clothing line like, er, Forever 21, Gucci, Burberry, or something big like that? Because it is very clever and all, and I don’t want this ‘brand’ thing to end any time…
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BWCW is a collaboration pop up store and IS a temporary store. From my point of view, the store was meant for promotional purpose during the ‘Growl’ era which took place during the summer season. Knowing how SM is good at product extension venture, the success of BWCW was immediate! Seeing the popularity of BWCW (and the further profitability that it can generate), SM decided to extend the opening of BWCW for the winter season, hence offering a winter collection with jackets and hoodies. To answer your question, yes it is just a temporary set of clothes, since some of the clothes are collab clothes (with other established South Korean brands) and no, it is unlikely that it will become a long term clothing line. Yes, am sure all EXO fans (and maybe non-fans) wish that the brand continues…so sad that it will end someday TT…but hey, who knows what might happen in future! ;)
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umm just to let everyone know latest news is that its open till february from what i know,
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Thanks for the info. Do you have a source so I can link it for credit purposes?
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hello,i wanna ask if you guys still open the shop-(BWCW)?
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Hello, theEXOStyle is not affiliated with BWCW. The store closed in early February.
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